APEX KING SHAD - made to move water and move fish.
At 20cm and 72 grams, the Apex King Shad is a bold, high-impact soft bait designed for serious presence in the water. With a thick body and oversized tail, it delivers a powerful thump and wide tail swing, making it ideal for covering ground and drawing attention in all conditions.
Like every lure we make, the King Shad is hand poured in small batches and finished with care, giving it character, consistency, and action you can trust from cast to catch.
Whether slow-rolled along a shelf or twitched through open water, the Apex King Shad brings a confident swim and a strong silhouette — built for pike that aren’t afraid to go big.
Note: As each lure is handmade, slight variations in appearance may occur.
