We’re two teenagers from the UK who’ve been predator fishing since we were kids. It started with weekend sessions chasing pike with our mates, but it slowly became more than just a hobby, it became an obsession. We’ve spent years learning what works, what doesn’t, and what we always wished existed when we opened our tackle boxes.

That’s why we started ApexGear. To create something we genuinely stand behind and use ourselves. Every lure we release is hand-crafted with precision, time, and care.

We wanted to make tackle that looks good and unique but without it costing a fortune. Whether you’re just starting out or have years of experience, we’re here to offer something solid you can rely on.

This is just the beginning and we’re proud to be building it, one lure at a time.