As two fishermen-we are just like you, always wanting to catch more fish. We believed our tackle boxes were missing something, an affordable but high quality soft bait with capabilities of catching large fish. Thats why we have created APEX GEAR. Our hand poured lures will exceed your expectations with the high standards we have for each individual lure. We offer something other brands don't, a hand crafted premium, incredible durability and a genuine passion for our lures and customers, separating us from the rest.